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Monday, January 24, 2011

'Support My School Campaign' launched to support Girl Child in India


Today,Indian Cricketer Master Blaster Sachin Tendulkar, Well Known Television Journalist Pronnoy Roy, Bollywood Actress Dia Mirza along with Atul Singh were present in a launching of a campaign 'Support My School' at Hotel Taj Lands End. The campaign was launched by Coca-cola India and one of the Indian news channel in association with the NGO UN Habitat, Charities Aid Foundation and Sulabh International. The campaign aims to develop healthy, active and happy schools in rural and semi-urban town. The motive of the movement is to improve basic amenities in schools and subsequently generate monetary resources for over 100 schools across India. Sachin Tendulkar is the Brand Ambassador of the 'Support My School' campaign and says that, It's a great thing and this campaign will bring a change and I am totally in the support of the campaign and I am honoured that I have been chossen as a brand Ambassador of 'Support My School' campaign.

While speaking to the Media, Sachin Tendulkar said,"This campaign is very close to my heart, as we know how important is to support education and to provide proper platform. It is disappointing and it's reality to learn that girls actually do not go to school in rural areas, parents are unwilling to send them school. There are no proper facilities and I find really difficult to digest that girls have no proper access to toilet in schools and because of that girls have to suffer. I think to provide better facility, good education is a great thing and I hope that children achieve their dreams, live quality life. This campaign is a great thing and it will bring a change.

On the Other side,Charities Aid Foundation Subodh Bhargava said,"We have identified 109 schools where in sort of pilot demonstration project, we want to create the awareness of the problems due to not having water and sanitation, not having the hygiene practices among children which not only constraining the enrollment or attendance or tthe dropout but actually it is causing mortality. Mutually this initiative will enable to access water in school, proper sanitation and proper hygiene and this campaign will go a long way in developing the community."

Bollywood Actress who was present on supporrting the campaign said,"We are now a nation where the girl child is allowed to go school, wants to go to school but the environment is not convincing enough, she is unable to go to school. There were many government schools which were opened but lacking basic infrastructure. Through this campaign not only the Donor but also social groups will come together and help the child."

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